User Experience Architect // Front End Developer // Hacker-Marketer

Primary expertise: User experience, technology generalist, front end web development, consulting, enterprise software, startups, content management, digital marketing, growth hacking

Moar because moar »

Bio // Career Highlights

Jesse Crouch is a web pioneer and entrepreneur with 14 years of experience in enterprise-class consulting and engineering. As a multidisciplinary technologist, he has completed over 200 web projects with more than 50 enterprise customers including Pepsi, NBC, American Express, Verizon Wireless, FOX, Nakheel, The Department of Justice, The District of Columbia, and the State of Georgia. He was employee #5 of Infochimps, a big data startup which sold to IT giant, Computer Sciences Corporation in 2013. After being involved with 3 tech startups, he founded ATXcursions in 2014, a 5 star rated tour company in Austin, TX. In his spare time he is a traveler and martial artist.

I can do... All the things! »


Front End Development
  • UX14 years
  • UI14 years
  • Usability12 years
  • Accessibility8 years
  • Responsive Design4 years
  • HTML14 years
  • CSS14 years
  • SASS3 years
  • Haml3 years
  • Angular1 year
  • jQuery3 years
  • Wireframing & Prototyping6 years
  • Balsamiq2 years
Enterprise Software
  • Enterprise Content Management9 years
  • Enterprise Search1 year
  • Ecommerce10 years
  • Vignette / VAP / VCM / DPM / OpenText5 years
  • Endeca1 year
  • Adobe Experience Manager1 year
Digital Marketing
  • Growth Hacking3 years
  • SEO / SERP / SEM8 years
  • Google AdWords3 years
  • PPC Management3 years
  • Google Analytics6 years
  • Facebook Advertising2 years
  • Jekyll3 years
  • Sinatra2 years
  • Ruby3 years
  • Ruby on Rails3 years
  • Git5 years
  • Grunt1 year
  • Agile Development5 years
  • Scrum5 years
  • SVN5 years
  • Startup Environments7 years
  • Adobe Photoshop12 years
  • Adobe Lightroom3 years
  • Linux Server Administration5 years
  • PHP2 years
  • SQL2 years
  • Apache HTTP Server2 years
  • Wordpress3 years
  • Photography8 years
  • API Integrations2 years



Founder, Jan 2014 - Nov 2015,

Getting my MBA hard knocks style. Developed the reputation and customer base of a 5-10 year old tour business in 1 year. Man of many hats here, but I primarily took care of everything technology and marketing-related.

  • 5 Star rated tour company in Austin, TX
  • River tubing and brewery tours
  • Profitable in less than 6 months
  • Over 5000 customers in less than 1 year
  • Growth-hacked our way to over 100, 5-star reviews in less than a year
  • Addressed the market opportunity of getting a sober ride to and from BYOB river tubing
  • Streamlined the process for optimal user experience: Take river tubing from a multi-step hassle to a one-click online booking solution. ATXcursions takes care of transportation, coolers, ice, booking, and tube rental
  • A local business that we ran like a lean tech startup: no office, automation and software-driven everything, a few talented employees, UX-centric, fast-pivoting.
  • Currently a non-managing owner


Principal User Experience Architect, Apr 2012 - Dec 2013

Enterprise software, professional services consulting startup specializing with Oracle Endeca and OpenText/Vignette. I led UX-heavy projects for medium to large ecommerce presences.

  • Enterprise Search with Endeca consulting
  • ECM with Vignette/OpenText consulting
  • Discovery, requirements gathering, risk assessment, launch, and support phase consulting
  • Side project: Did some in-house engineering and created first all-frontend (HTML/CSS/JS) web interface for Endeca search software
  • Project list: Zenni Optical, BevMo!, Agilent, Dr. Vita, Z Gallerie, Guitar Center, Foot Locker, Neiman Marcus, Canadian Oilfield Service and Supply Database, Williams-Sonoma, Seagate, Verizon
  • Moving forward: Try starting my own company


Front End Web Architect, Feb 2010 - May 2011

Big data web startup. I did front end development work for our data marketplace web product. Mostly worked with Ruby-centric tools.

  • Employee #5
  • Took this company to Series A funding (combined VC + Angel)
  • Infochimps sold in 2013 to Computer Sciences Corporation
  • Moving forward: Need time for self-reflection and answering life's big questions. Travel for a year.


Web Director, Jun 2009 - Oct 2009

"The WebMD for pets". A web content startup. I led the front end development side.

  • Funded by Capital Factory incubator
  • Short-lived web startup, couldn't monetize
  • Moving forward: Find a startup with technical founders


Founder, Oct 2008 - May 2009

Personal project. User generated content web startup.

  • Ruby on Rails
  • Failed web startup
  • Moving forward: Time to learn about all the things about starting a company that I clearly didn't know. Joined 3 startups after this.


User Experience Consultant, Nov 2006 - Jan 2009

My big break into doing UX for enterprise-class companies. I led the front end consulting and development side of projects for the East and Central regions of Vignette's professional services branch.

  • Professional Services branch of an Enterprise Content Management (ECM) company
  • User experience, digital marketing and enterprise content management consulting
  • Integrations into VAP / VCM / DPM
  • Side project: Engineered the first entirely CSS-driven (non-html-table-based) template engine for Vignette Portal / Vignette Content management during the web 2.0 boom
  • Project list: NBC, McGraw-Hill, Pepsi, Nakheel, State of Georgia, AstraZeneca, Ritz-Carlton Club, FOX News, Travel Channel, NBC Sports, American Express, Hachette Filipacchi Media, Champion Homes, De Lage Landen, Bessemer Trust
  • Moving forward: Learned how professionals do work. Technical skills validated. Need to learn more about running a business still.

Avrom Systems

Web Architect, 2003 - 2005

Content management, front end development, and PHP backend development for small to medium businesses

  • Template development and integration for Drupal, Joomla, Wordpress, and other content management platforms
  • Designed, developed, and maintained over 40 websites
  • Moving forward: Time to try my hand at the big leagues

Hanson Information Systems

User Interface Consultant, 2002 - 2003

Same type of work and clients as Avrom Systems.

Ok, let's talk »

I'm currently available for hire! =)

Currently based in Austin, TX.